She Spent Years Building Brands. Then She Built a Candy Company.

How Saniya Kumar turned a personal frustration with gummy bears into Basically Healthy, a bootstrapped brand betting that wellness sells better as a treat than a task.

The Kunal Shah Playbook: Don't Solve the Problem. Solve the Behaviour Behind It.

Most people looking at mobile recharge in 2010 saw a payments problem. Kunal Shah looked at the same market and saw something else: a behaviour nobody had bothered to understand.

Vedant Lamba Built Mainstreet Around Sneaker Culture. Now He Wants to Rethink the Shoe.