Aman Gupta isn't Gen Z's favourite founder because he acts young.

He's popular because he understands how young India thinks.

Most Beauty Brands Use Customers To Sell Products. She Used Hers To Build Them.

The audience became the product team before the product existed.

She Started Selling Clothes From Her Closet. Today She's Building a Homegrown Fashion Brand.

Business Decode: Taste became the product before clothing did.