India Has a ₹5,000 Crore Sock Market. So Why Does Buying Socks Still Feel Like Buying a Commodity?

Siddhanth Vengali thinks India's sock category has a branding problem. His startup, Angry Toast, is betting that consumers can be convinced to care about what they wear below the ankle.

The Kunal Shah Playbook: Don't Solve the Problem. Solve the Behaviour Behind It.

Most people looking at mobile recharge in 2010 saw a payments problem. Kunal Shah looked at the same market and saw something else: a behaviour nobody had bothered to understand.

Most Beauty Brands Use Customers To Sell Products. She Used Hers To Build Them.

The audience became the product team before the product existed.

The Business Behind BlissClub: Why Investors Just Bet ₹160 Crore on Minu Margeret

UnderNeat: How Kusha Kapila Used Community Before Commerce

The Startup That Thinks India's Biggest D2C Problem Starts Before Delivery

How ERRA is turning one of India's biggest e-commerce problems into a software business.

Culture Circle Didn't Build a Sneaker Marketplace. They Built Trust Infrastructure.

Inside DUSQ: The Startup That Thinks Your Sleep Tracker Is Solving the Wrong Problem

Six founders. Years of research. One idea: stop measuring sleep and start regulating it. That thesis has now helped DUSQ cross $1 million on Kickstarter.

From the Courtroom to the Skincare Shelf: How Shamika Haldipurkar Built d'you

Business Decode | The Entrepreneur Post

Why Did Customers Trust The Cinnamon Kitchen More Than Every Other Healthy Bakery?

Bhag Club Decoded: How Two Delhi University Students Built One of India's Fastest Growing Run Communities

Nuvie Is Betting That India's Protein Problem Isn't Awareness. It's Consistency.

Inside how two ex-Cult.fit founders are trying to make protein feel less like discipline and more like a habit, in one of India's most crowded D2C categories.By The TEP Desk

From a Morgan Stanley Internship to Building a 100 Crore Hedge Fund. The Business Behind Anandita Jain's Bet.

Most investment products in India are built for either retail investors or the ultra-wealthy. Anandita Jain believes there is a large group sitting in between.

He set up a startup society on an island near Singapore, put 256 of the world's best builders inside it, and called it the future. Meet Balaji Srinivasan.

Ex-Coinbase CTO. a16z partner. Author. And now the man running a functioning startup society inside a real island precinct near Singapore. This is not a thought experiment anymore.