India Has a ₹5,000 Crore Sock Market. So Why Does Buying Socks Still Feel Like Buying a Commodity?

Siddhanth Vengali thinks India's sock category has a branding problem. His startup, Angry Toast, is betting that consumers can be convinced to care about what they wear below the ankle.

Twirtles Wants to Make Healthy Snacking Feel Like Normal Snacking

Arjun Veer Singh is betting that Indians don't need to give up the snacks they love. They just need better versions of them.

You Move. You Figure It Out. You Move Again." The Story Behind ISAYMOVE