The Kunal Shah Playbook: Don't Solve the Problem. Solve the Behaviour Behind It.

Most people looking at mobile recharge in 2010 saw a payments problem. Kunal Shah looked at the same market and saw something else: a behaviour nobody had bothered to understand.

Vedant Lamba Built Mainstreet Around Sneaker Culture. Now He Wants to Rethink the Shoe.

Aman Gupta isn't Gen Z's favourite founder because he acts young.

He's popular because he understands how young India thinks.

Most Beauty Brands Use Customers To Sell Products. She Used Hers To Build Them.

The audience became the product team before the product existed.

She Started Selling Clothes From Her Closet. Today She's Building a Homegrown Fashion Brand.

Business Decode: Taste became the product before clothing did.

The Business Behind BlissClub: Why Investors Just Bet ₹160 Crore on Minu Margeret

UnderNeat: How Kusha Kapila Used Community Before Commerce

The next employee perk isn't free food. It's healthcare.

The Startup That Thinks India's Biggest D2C Problem Starts Before Delivery

How ERRA is turning one of India's biggest e-commerce problems into a software business.